The Team

CycleRoute Lincs was born from the need and desire for all things cycling, grown on a passion for bikes, our own goal is to be a hub for all to use and enjoy.

We are here for all, a local independent cycling store that aim to cater for everyone from novice to expert, run by local bike riding enthusiasts, we know the area and know our products, with over 60 years of combined knowledge our friendly and professional staff are here to help.

Rachel Gottlieb - Store Manager

What I ride: Specialized Amira and Specialized Pitch

Cycle Route Lincs is very pleased to welcome Rachel as the new manager. Rachel has been working since the new year and brings a host of management skills to the shop combined with enthusiasm for all things cycling. You will see her supporting and riding the local Sportive HQ series and other Sportive events nationally. Competing in triathlon, duathlon and more recently taking to time trialing, she is in a unique position to advise new riders based upon her growing experience. Rachel led the very popular summer evening rides and will be building on these again this year. New to off road riding Rachel is discovering the pleasures of local trails and spectating at the Lincs league cyclo cross events, getting ready to organise the shop’s summer off road series. Old and new customers alike will benefit massively from the new perspective she is able to offer supported by her experienced staff.

Max Williamson - Staff

Max is our resident "pro" he has spent the last year riding for HMT Academy with JLT Condor, he will be racing in Spain for the 2017 season.

Favourite place to ride -  Mallorca, Spain

Current Bikes -  Scott Addict, Scott Plasma TT bike & Trek Slash 7 MTB.