Reid started life in Australia by bringing well designed, high quality bikes direct to the public at affordable prices. We have a strong focus on both the fashion and the function of a bike, to make it far more than a method of simply getting from A to B. Reid want you to enjoy the ride along the way. Whilst looking good, of course.
This mentality, and Reid's passion for quality has made Reid bikes popular all around the world. Over 300,000 bikes later, with bikes sold across 4 different continents, Reid have now expanded the range to cater for a broader range of riders. So whether you are looking for a beautiful vintage styled cruiser bike to ride to the park for a picnic, or are a budding athlete looking to enter your first triathlon, Reid have a bike to suit your needs. This has been an amazing journey for the brand and much has changed, but through it all, one thing has not changed; Reid's passion of bringing well designed, high quality bikes to people wanting to ride.